Jony Ive Joins OpenAI in Historic $6.5 Billion Deal: A New Era for AI Hardware
A Legendary Designer’s Next Chapter
In a move that has the tech world buzzing, Jony Ive, the iconic former Apple Chief Design Officer, is making headlines with OpenAI’s stunning $6.5 billion acquisition of his AI hardware startup, io. Announced on May 21, 2025, this deal marks a pivotal moment in the fusion of cutting-edge AI and groundbreaking design. Why is this trending now? It’s not just a business transaction—it’s a promise of revolutionary tech that could redefine how we interact with AI in our daily lives. Let’s dive into why this collaboration between a design legend and an AI powerhouse has everyone talking.

Background: From Apple’s Golden Era to AI Innovation
For those unfamiliar, Jony Ive is the creative genius behind some of Apple’s most iconic products, including the iMac, iPhone, and iPad. His minimalist design philosophy, developed during the Steve Jobs era, set the standard for modern tech aesthetics. After leaving Apple in 2019, Ive founded LoveFrom, a design consultancy, and io, a startup focused on AI-powered devices. His vision has always been about creating tools that feel intuitive and human-centric, and now, with OpenAI’s resources, that vision is poised to enter uncharted territory.
The Timeline: A Journey to a Historic Deal
Let’s rewind a bit to understand how we got here. Before 2020, Ive was revolutionizing product design at Apple, embedding principles like minimalism and user-focused innovation into every device. Fast forward to 2024, and he was already hinting at his interest in AI’s future during events like Stripe’s fireside chat with Patrick Collison. But the real game-changer came on May 21, 2025, when OpenAI announced the $6.5 billion acquisition of io, with plans for the first products to launch in 2026. This timeline isn’t just a series of events—it’s a story of a visionary designer aligning with the future of technology.
Voices of Excitement: Sam Altman Weighs In
The announcement wasn’t just numbers and press releases; it came with heartfelt enthusiasm from OpenAI’s CEO, Sam Altman.
Thrilled to be partnering with Jony, imo the greatest designer in the world. Excited to try to create a new generation of AI-powered computers.
His words, shared via Axios, capture the sheer potential of this partnership. It’s not every day that a tech titan calls someone “the greatest designer in the world”—and it’s clear this collaboration is personal as much as it is professional.
Why This Matters: Nostalgia Meets Future Tech
For many, Jony Ive’s name evokes nostalgia for Apple’s golden era—those sleek, game-changing devices that felt like magic in our hands. Now, paired with OpenAI, there’s a palpable excitement about what’s next. Could we see AI devices as revolutionary as the iPhone? Will Ive’s minimalist touch make AI feel more human? Design enthusiasts and tech fans alike are speculating about seamless, AI-integrated tools that blend functionality with elegance. Yet, some wonder if OpenAI’s pivot to hardware might stir controversy, given its primary focus on AI models. Is this the right move, or a risky overreach?
Conclusion
✔️ The $6.5 billion acquisition of io by OpenAI is a historic moment, uniting Jony Ive’s design legacy with AI innovation.
✔️ As we await products in 2026, the tech world is buzzing with excitement and curiosity about how this partnership will shape the future.