Why Dakota Johnson Is Trending: Fashion Comebacks and Star-Studded Moments in 2025
If you've been scrolling social media or flipping through fashion magazines lately, you've likely noticed Dakota Johnson everywhere. From reviving nostalgic trends to promoting her upcoming rom-com Materialists, she’s capturing headlines with her effortless style and star power in June 2025. But what’s behind this sudden buzz? Let’s dive into the key moments—spanning fashion, film, and high-profile collaborations—that are making her the talk of the town.

A Quick Recap: Who Is Dakota Johnson?
Before we unpack her latest moves, let’s revisit what’s made Dakota Johnson a household name. Rising to fame with her role in Fifty Shades of Grey (2015), she quickly became a symbol of understated allure. Her more recent work in Madame Web (2024) showed her knack for blending indie credibility with blockbuster appeal. Beyond acting, her fashion influence—think Adidas Sambas and Converse defining 'normcore'—and her advocacy for mental health awareness have solidified her as a relatable yet aspirational figure.
Recent Events: A Timeline of Dakota’s 2025 Spotlight
The past few days have been a whirlwind for Dakota Johnson. Here’s how her recent appearances and projects have fueled her trending status:
- May 30, 2025: Spotted in NYC wearing a jaw-dropping $123K Sophie Billie Brahe necklace during a casual stroll, she effortlessly mixed high jewelry with streetwear, as reported by People. This bold high-low fashion statement had fans buzzing about her evolving style.
- May 31, 2025: Announced as the global ambassador for Roberto Coin in a Venice-shot campaign, emphasizing storytelling through jewelry, per DesignRush.
- June 2, 2025: Promoted her upcoming film Materialists in NYC with a daring sheer bodysuit and leather trench coat combo, while dishing on the love triangle plot with co-stars Chris Evans and Pedro Pascal. That same day, she made waves on The Tonight Show Starring Jimmy Fallon, as covered by Headline Planet, and was photographed dining with Jennifer Lawrence, sparking friendship rumors.
- June 3, 2025: Reignited the chunky sneaker trend by rocking Nike V2K Run sneakers post-SoulCycle class in NYC, shifting from her usual retro aesthetic. This Y2K revival had fashion enthusiasts obsessed, as noted by Times of India.
Emotional Highlights: Dakota’s Personal Touch
What’s resonating most with fans isn’t just her style or roles—it’s the personal depth she brings to her work. Take her collaboration with Roberto Coin, for instance. She shared,
I've always believed that jewelry tells a story — of who you are, where you've been, and what you love. Roberto Coin's pieces are full of depth and meaning.
Meanwhile, Roberto Coin himself praised her connection, saying,
Dakota connects in ways that feel personal. This campaign presents jewelry as part of a woman's story, not just adornment.
These words highlight why her 'relatable glamour' strikes such a chord.
In a world of curated celebrity personas, Dakota’s authenticity feels like a breath of fresh air—or is it just another brilliant PR play?
Fashion Evolution: From Normcore to High-Low Icon
Once the poster child for laid-back normcore with her sneaker obsession, Dakota Johnson is rewriting her style narrative in 2025. Her recent pivot to blending $100K diamonds with casual fits and now chunky Nike V2K Run sneakers showcases a daring high-low aesthetic. Fashion watchers are split: Is she redefining accessible luxury, or simply riding the nostalgia wave? Either way, her influence on the Y2K revival is undeniable.
Conclusion
✔️ Dakota Johnson is dominating 2025 headlines with a mix of fashion revivals, luxury partnerships, and film promotions.
✔️ Her ability to balance relatable coolness with unattainable glamour keeps fans emotionally invested, sparking debates on authenticity versus curation.